HUNTER NILAND WELLING

Black and white photo showing Hunter Niland Welling seated. The image is cropped to just below their shoulders and city streets in Fort Worth are blurred in the backround.

Hey y’all, I’m Hunter: 
a strategic professional engineering trajectory-changing opportunities, influence, and resources.

Since 2008, I’ve created and implemented growth strategies for dozens of organizations, winning real results in the attention economy.

My particular expertise lies at the intersection of strategic planning, digital media, and communications. In plain words: I help organizations plan for and talk about their biggest goals in such a way that they become reality. 

I live, write, work, and tend to my family on these beautiful Cross Timbers Prairies whose rolling lands, nourishing waters, and vibrant skies astonish me every day in Fort Worth, Texas.

A few professional accomplishments:

Developed reporting frameworks to provide real-time performance insights to funders, securing $1.6M+ in additional revenue.

Managed the creation of a custom content management system (CMS) and data pipeline for a growing digital media organization, including conducting stakeholder interviews, running beta tests, designing training materials, and overseeing 2 direct reports responsible for engineering and UX.

Oversaw short form video ad production for a digital media company resulting in 10MM+ high-value impressions in 3 months and a 450% increase in production capacity.

Authored curriculum and facilitated trainings to enable 5k+ small-businesses to reduce their client hours by up to 60% while increasing revenues by 200%+ on average

Used storytelling, content marketing, and direct outreach to generate a 600% increase in Instagram audience size and a licensing deal with a national product brand for a small woman-owned business.

Led a 111 work day year experiment for a small team, strategically prioritizing marketing, sales, and operational activities to accommodate. 

Created a storytelling framework and multi-channel marketing strategy that grew a first-time author’s audience from ~1k to 35k+, directly leading to sales more than 200% above projections

Oversaw messaging, marketing strategy, content production, and online event planning that produced a 400% increase in annual revenues for a small business in <18 months.

Implemented a sales strategy that resulted in a 75% close rate for $18k+ service contracts.

Now working on:

I am particularly interested in working on issues related to economic development and digital infrastructure for Texans. If you or someone you know has a project that sounds like a fit, please email me at h@hunternilandwelling.com

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